Elizabeth McHugh

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ELIZABETH McHUGH

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Cleveland, OH

EDUCATION

Case Western Reserve University

Cleveland, OH

B.S. in Marketing and Business Management; International Business Concentration

Aug 2021 – Dec 2025

IES Abroad

Paris, France

Study Abroad Program: Luxury and Global Marketing

May – Jun 2024

WORK EXPERIENCE

Neuvik

Case Western

Consultant (Capstone Project)

Sep – Dec 2025

CWRU

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Sep – Dec 2025

  • Synthesized 29 market reports into an 85-page analysis to define market structure, growth areas, and target segments
  • Interviewed buyers and industry leaders to uncover vendor selection criteria and key differentiation factors
  • Presented five research-based recommendations to senior leadership highlighting go-to-market strategy opportunities
  • Led a four-person consulting team across a 12-week engagement to align deliverables with stakeholder expectations

Excel Automation

Brunswick, OH

Marketing Intern

Feb – Aug 2025

Brunswick, OH

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Feb – Aug 2025

  • Launched a new ecommerce channel (The Prox Stock) to increase the visibility and accessibility of an existing product catalog in a traditionally offline B2B market
  • Owned end-to-end execution of multiple marketing initiatives in a small, fast-paced team with minimal oversight
  • Managed and QA’d 100+ Shopify product listings to ensure accuracy, consistency, and strong SEO performance
  • Established brand standards and built repeatable workflows to scale marketing operations across employees and partners
  • Analyzed campaign and website data to recommend performance improvements across digital channels

Martinwolf

Cleveland, OH

Marketing and Graphic Design Intern

Sep 2023 – Apr 2024

Cleveland, OH

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Sep 2023 – Apr 2024

  • Designed a website mockup adopted by developers to modernize the firm’s brand and improve user experience (UX)
  • Led keyword research and site-health audits to improve SEO performance and increase organic traffic
  • Managed LinkedIn content across two company accounts to support brand awareness and B2B lead generation

The Observer (Student Newspaper)

Case Western

Layout Designer

Jan 2024 – Dec 2025

CWRU

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Jan 2024 – Dec 2025

  • Produced print-ready newspaper layouts under tight deadlines and strict visual constraints using Adobe InDesign

LEADERSHIP EXPERIENCE

Alpha Phi – Zeta Pi Chapter

Case Western

Marketing Director

Nov 2023 – Nov 2024

CWRU

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Sep – Dec 2025

  • Led a five-day social media campaign that raised $8,897 for women’s heart health research, a 188% YoY increase
  • Led social media strategy to support cross-functional teams in achieving engagement, attendance, and fundraising goals
Director of Alumni Relations

Nov 2022 – Nov 2023

CWRU

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Sep – Dec 2025

  • Revitalized the annual alumni brunch, increasing total attendance from near-zero in prior years to 40+ attendees

American Marketing Association (AMA)

Case Western

Vice President of Advertising

Jan 2024 – Jan 2025

CWRU

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Jan 2024 – Dec 2025

  • Led event planning committees to give members hands-on marketing experience and expand chapter visibility

SOFTWARE, SKILLS, AND CERTIFICATIONS

Software

Excel (proficient), Microsoft Office Suite; JASP, Python, SPSS, Tableau; Elementor, Shopify, WooCommerce, WordPress; Google Analytics, LinkedIn Ads Manager, MailChimp; Adobe Creative Suite, Canva

Skills

Marketing Strategy; Marketing Operations; Project Management; Data Analysis; Cross-Functional Collaboration; Written and Verbal Communication; SEO; Go-to-Market Support; Attention to Detail; Creative Problem Solving

Certifications

LinkedIn Marketing Strategy (LinkedIn); Content Marketing (HubSpot Academy)