ELIZABETH McHUGH
DIGITAL STRATEGY
BRAND MANAGEMENT
MARKETING ANALYTICS
Driving growth through authentic storytelling and impactful strategies.
STRATEGY
Expanding online presence through Shopify website development, LinkedIn ad campaign execution, and MailChimp marketing automation. Applying SEO optimization, keyword research, and customer journey mapping to improve discoverability and user experience.
brand management
Strengthening brand identity through content creation, social media management, and brand development. Redesigning logos, websites, and branded materials to modernize image. Leveraging Adobe Creative Cloud apps, Canva, and WordPress to create attention-grabbing digital assets.
ANALYTICS
Implementing A/B testing and data-driven insights to optimize advertising campaigns. Conducting statistical analysis in Python, IBM SPSS Statistics, and JASP to develop strategies. Improving platform and website performance through Google Analytics and Google Site Kit insights.