ELIZABETH McHUGH

MARKETING PORTFOLIO

I build marketing strategies that connect goals, insights, and creative to deliver meaningful, well-executed work.

My experience spans digital marketing, brand management, and marketing analytics.

DIGITAL MARKETING

I support digital marketing efforts by optimizing channels for discoverability, engagement, and conversion. My experience includes website development (UX and UI), SEO, content creation, and campaign execution across paid and organic channels.

BRAND STRATEGY

I support brand strategy by improving consistency and recognition across digital channels. My experience includes sub-brand creation, logo design, and branded asset development for web, social, email, and video channels.

MARKETING ANALYTICS

I support data-driven marketing decisions by evaluating performance across channels, customer segments, and product categories. My experience includes dashboard reporting, statistical analysis, and hypothesis testing.