ABOUT ME
Hi, I'm Elizabeth!
This December, I will graduate from Case Western Reserve University with a B.S. in Business Management, a concentration in Marketing, and a secondary major in International Business.
I discovered my passion for marketing at the end of my sophomore year, when an Introduction to Marketing course proved to be the perfect balance of creativity and analysis I’d been searching for. My business management studies taught me how organizations pursue core objectives, and marketing became the lens through which I could help achieve them.
One course in particular examined how cultural nuances affect marketing performance, which sparked my decision to pursue a secondary major in International Business. In 2024, I spent a life-changing summer abroad in Paris studying global marketing communications and luxury marketing strategies.
Beyond the classroom, I’ve built a strong foundation in digital strategy, brand management, and analytics through two B2B marketing internships. On campus, I’ve led marketing initiatives as Vice President of Advertising for CWRU’s AMA Chapter, Marketing Director and Director of Alumni Relations for Alpha Phi, and Layout Designer for The Observer. These leadership roles taught me how to engage wide audiences, lead teams, and create campaigns that make an impact.
In my free time, I feel most inspired when I’m cooking savory meals, reading classics, learning new songs on the piano, and trying matcha lattes at local coffee shops with my friends.
Curiosity and drive fuel my hobbies and academic interests––qualities I look forward to applying and developing as a marketing professional. While I’m especially interested in brand management and digital strategy roles, I’m most excited to join a collaborative team where I can lend my analytical, creative, and interpersonal skills to strengthen brand identity, enhance digital presence, and drive growth within a business.