Elizabeth McHugh

Hi, I'm Elizabeth!

I’m a marketing graduate from Case Western Reserve University (B.S. in Business Management & Marketing, International Business concentration) with experience spanning digital marketing, brand strategy, and marketing analytics. Through my degree, I learned how to develop marketing strategies that support cross-functional goals and improve business outcomes.

In my work, I focus on strengthening competitive positioning and improving how audiences engage with digital touchpoints. Across two marketing internships and multiple campus leadership roles, I’ve contributed to initiatives involving ecommerce development, content creation, social media management, SEO, and campaign execution. I’ve built and optimized digital assets for B2B firms, led marketing efforts for student organizations, and supported projects designed to drive engagement and conversions.

I’m especially drawn to roles in brand management and digital strategy, and I’m excited to join collaborative teams where I can contribute thoughtful, data-informed work that supports brand positioning and business growth.